IDEA Brings MTV Roadies to Your Mobile Phone

www.mtv-roadies.in
Your chance to win prize of whooping RS 1lac

Aditya Birla Group's IDEA Cellular has announced the launch of 'IDEA Mobile Roadie Challenge', in association with MTV.

For those of you who couldn't make it to the Roadie challenge in person, this is your platform to participate virtually.

The 'IDEA Mobile Roadie Challenge' is the telecom operator's contest devised on the lines of MTV Roadies, and is hosted in the voice of Raghu Ram, the executive producer of the show.

Roadie Challenge' to mobile users, replicates the real experience for online participants. The mobile version of the game offers interesting tasks, which are similar to the tasks given to the Roadies' contestants on the TV show.

"This is the first time; a TV Reality Show has been made available on mobile, in conjunction with a web program. This epitomizes our strength in offering innovative Value Added Services with rich content on mobile. We will continue to expand and tap the burgeoning VAS market in the Indian telephony sector," says Pradeep Shrivastava, chief marketing officer, IDEA Cellular.

Your participation isn't for nothing; the IDEA subscriber who walks away with the title of 'Mobile Roadie' will get a cash prize of Rs. 1 Lac, while 9 other finalists will win a cash prize of Rs. 5,000 each.

To initiate the gaming process, a unique interactive zone for Roadies, CLICK HERE TO PARTICIPATE